Purito

Purito Seoul is a clean Korean skincare brand rooted in transparency, safety, and sustainability. Named from the words “Purify” and “To” (a nod to returning to basics), Purito creates gentle, effective skincare using clean, EWG green-level ingredients that support your skin’s health without irritation.

Beloved for its minimal, no-fuss formulations, Purito offers targeted solutions for sensitive, acne-prone, and barrier-compromised skin, with bestsellers like the Centella Unscented Serum, Daily Go-To Sunscreen, and Snail Repair Advanced Serum. All products are cruelty-free, fragrance-free, and packaged with eco-conscious materials.

From hydration to soothing care and sun protection, Purito Seoul merges K-beauty innovation with honest skincare that your skin—and the planet—can trust.